At Significo, we believe that personalization is key to transforming digital healthcare experiences to be more engaging, empowering, and effective. In this blog, we share our 5 principles around personalization, which are designed to ensure that every interaction is respectful, valuable, subtle, tailored, and — above all — human.  

Principle 1: Respectful

We prioritize respecting our users' intelligence. This means providing information and solutions that are clear, straightforward, and devoid of unnecessary complexity. We trust in our users' ability to make informed decisions about their health and strive to support them with honest and transparent communication. Personalization supports this by presenting to the user their expressed interests, in a way that the user prefers. However, we also believe in the power to choose, i.e., we leave decisions to the user and make all information available to them. This also ensures that we can learn about concept shifts in the user’s behavior and preferences so that we can adapt to them.

Principle 2: Valuable

Our personalization efforts are geared towards adding genuine value to the user experience. We focus on delivering relevant and meaningful content, recommendations, and services that enhance the healthcare journey. Whether it’s tailored health tips, personalized treatment options, or specific reminders, we ensure every interaction contributes positively to our users' well-being. We confirm our approaches by continuous feedback collection from the users so that we can adapt as necessary.

Principle 3: Subtle

We adopt a nuanced approach in our personalization strategies. Instead of overwhelming users with excessive information or intrusive suggestions, we provide subtle, well-timed prompts and insights. This ensures that our users receive the right information at the right time, seamlessly integrating into their daily lives without causing disruption.

Principle 4: Tailored

Crafting our personalization around the user’s preferences and needs is crucial. We strive to be tasteful in our approach, carefully considering the user’s context and personal circumstances. This helps us create interactions that feel natural and considerate, fostering a deeper connection and trust between us and our users. This approach may also go beyond the usual UX/UI design standards, which serve a one-size-fits all strategy. We aim to provide users with matching interactions as well as UI alternatives that resonate with their personal taste.

Principle 5: Human

The cornerstone of our personalization principles is humanity. Our mission to make healthcare more human reflects our commitment to being relevant and relatable in all of our interactions. For instance, our digital products handle cumbersome tasks, allowing true human-to-human interactions to flourish. By leveraging technology and personalization strategies, we free healthcare professionals, health providers and patients to focus on the personal, compassionate aspects of care.

Here are three examples of how personalization supports this approach:

1. Automated administrative tasks for providers: Personalized digital solutions can manage administrative tasks such as appointment scheduling, prescription refills, and patient record management. By automating these routine activities, healthcare providers have more time to engage directly with patients, addressing their concerns and building stronger, empathetic relationships. This shift allows doctors and nurses to concentrate on delivering high-quality, personalized care without the distraction of paperwork.

2. Tailored health monitoring and support for patients: Our personalized health products track patients' vital signs, medication adherence, and behavior progression in real-time. These tools provide personalized interactions, ensuring timely interventions when necessary. This proactive approach means that users trust they will be approached, rather than constantly having to monitor their data manually. Then, users can provide insights to their health care providers so that they can directly work with the data instead of going through raw data themselves. The technology takes care of the background work, allowing for more meaningful and timely human interactions.

3. Customized educational content: By personalizing educational content based on individual patient needs and conditions, our solutions provide valuable information and resources tailored to each patient. This allows patients to educate themselves on preventative measures, possible conditions and even treatment plans at their own pace, outside of the clinical setting. When patients meet with their healthcare providers, the conversation can be more focused and informed, fostering a deeper, more effective dialogue. This personalized approach helps ensure that the human interactions in healthcare are rich and productive.

What is personalization at Significo? 

For our team at Significo, personalization in digital health products encompasses the tailored adaptation of content, features, and design to align with each user's unique needs and preferences. At its core, personalization seeks to ensure that digital health applications intuitively cater to users without requiring manual intervention, such as pressing a "personalize" button. This concept mirrors the expectation users might have when visiting a healthcare provider, where personalized treatment and advice are anticipated as standard practice. The essence of personalization lies in seamlessly integrating user-specific data — such as health metrics and behavioral patterns — to enhance the relevance and effectiveness of recommendations and interactions. This dynamic approach not only addresses individual needs more precisely but also creates a more engaging and user-centric experience. While the fundamental principle of benefiting from personalization and its interactive nature is widely accepted, the exact implementation and user expectations can vary, highlighting the importance of integrating personalization smoothly into digital health products. We’ll explore this more in upcoming blogs!

This blog is part of a series on Personalization by Significo.

To find out more about Significo’s personalization capabilities, visit Significo.com/solutions.