At Significo, we believe that personalization in digital health is key to transforming healthcare experiences to be more engaging and lead to better outcomes. In this blog (part of our series on personalizing digital health products) we’ll explore the benefits of personalization.
We focus on understanding the unique needs and emotions of our users, ensuring our services are empathetic and supportive. With personalization we build stronger, more meaningful relationships, helping users feel cared for and understood in every step of their healthcare journey.
Of course there are also financial, engagement, and scalability benefits personalization can support. In each digital health product, personalization should be part of the strategy and development from the beginning to achieve meaningful outcomes.
Financial impact of personalized wellness programs: Traditional worksite wellness programs have not consistently demonstrated clinical or economic improvements. However, programs that are customized to individual health and lifestyle risks may achieve cost savings. A study in Value in Health emphasizes the need for additional research to identify which populations or features of wellness programs are most likely to achieve cost savings, particularly among those with chronic conditions or at-risk for chronic conditions. Targeted wellness programs in populations that need it the most may prove to be where cost savings are greatest.
Improved outcomes and reduced risks: Personalization in healthcare leads to better health outcomes because it tailors treatments and interventions to individual needs, taking into account factors like genetics, lifestyle, and preferences. This customization can make treatments more effective and reduce health risks. Improved outcomes also have a strong correlation to patient engagement. Personalized, data-driven calls to action can significantly enhance the patient experience. When healthcare organizations tailor their digital touchpoints to match patients' unique needs and preferences, it engages patients more effectively in their care. This engagement can lead to better adherence to treatment plans and lifestyle changes (source). Personalization addresses individual differences. Each person's health journey is unique, shaped by their demographics, clinical history, psychosocial factors, and past behaviors. By identifying these differences, health applications can match patients with the right set of services, ensuring that the support and interventions provided are relevant and beneficial (source).
Scaling personalized care: Digital tools can scale personalized care by providing relevant, meaningful calls to action at times when traditional, labor-intensive methods are challenged. A digital tool allows personalized calls to action to automatically be identified and deployed to users as needed, across the entire platform, or an entire patient population. By taking what we know about personalized care, timely interventions, and behavioral changes, and leveraging digital tools — including AI and machine learning — to serve it to users at the right time, in the right way, personalized care becomes scalable. And at a fraction of the cost, time, and effort. This scalability allows for broader access to personalized care, benefiting both patients and providers (source).
Improved health: Ultimately, our personalization efforts aim to improve health outcomes. We measure success using metrics like Quality-Adjusted Life Years (QUALYs), the WHO-5 Well-Being Index, and occurrences of diseases. By tailoring our services to individual needs and continuously monitoring health metrics, we can make informed adjustments that lead to better health. For example, personalized wellness programs that adapt based on a user's progress can significantly improve their quality of life. By tracking and responding to changes in health status, we can reduce the incidence of diseases and enhance overall well-being. Our focus on these measurable outcomes ensures that personalization is not just about creating a better user experience but also about achieving tangible health improvements.
This blog is part of a series on Personalization by Significo.
To find out more about Significo’s personalization capabilities, visit Significo.com/solutions.
