Our insurance client needed to provide an occupational health solution aimed at ensuring the well-being of individuals in the workforce. The digital health tool we created also is a strategic marketing tool for the insurer, extending its services to users who may not yet be insured with the company, broadening its reach and potential customer base.

The digital health tool we created is an important occupational health solution to help ensure the well-being of people in the workforce, but is also a strategic marketing tool for our client. By leveraging the digital health tool, the insurer extends their services to users who may not yet be insured with the company, thereby broadening its reach and potential customer base. The digital health tool  also creates opportunities for our client to establish fresh collaborations with companies, thereby fostering additional avenues for growth and expansion. Our client, like many insurance providers, is dedicated to transitioning fully into the digital realm and is investing in its digital products, with the digital health tool playing pivotal roles in this initiative.

We created an easy to use app with the goal to engage users and improve their health.

Our recommendation engine technology allows us to accurately calculate the users health scores and provide scientifically validated recommendations on the basis of these scores. The users get a clear overview of what areas they need to improve their health and the recommendation engine prioritizes the areas where the user really needs support, not just what the user wants to see. The aim of the app is not to be addictive and keep the users hooked, but rather to serve as a pocket guide and reminder to keep working on health goals. As the user interacts with the app our technology learns the users preferences, their health status, what areas they need support in and what areas they are doing well in, the result is the more the user tells us the better we can help them by creating a truly personalized experience for each user.

In collaboration with the client we also recommend digital courses to improve areas like back pain, nicotine use, and stress reduction. These courses are covered by the German health insurances and it's a great way to connect users to even more different types of content and get them moving and active even outside of the scope of the app.

The tool uses a series of questionnaires from different domains, including Mental Health, Health at Work, Health Behaviors, and Personal Health, to get to know users and create a personalized health score, called the Health Index. Each questionnaire, and the questions in each, have scientific scores that influence the user’s individual score. Based on the score, and the user’s answers to certain questions, the app provides personalized recommendations, tips, tricks, and resources on how to improve their wellbeing — tailored to each individual.  

• Coaching and support: In a professional environment, this type of resource is not readily available for many people. Learning how to navigate stress, improve posture, relax at the workplace, and receive benefits from employers based on your own specific needs and health is hugely beneficial.
• Personalization: By completing the various questionnaires, we are able to personalize the provided recommendations and empower the user on their journey to a healthier lifestyle.
• Scientific Credibility: Many people seek evidence-based approaches to health and fitness. This app bridges the gap by incorporating scientific findings and involving nutrition and exercise experts, instilling trust and credibility in the recommendations.

Features:

• To-do list for planning recommended activities
• Bookmark/favorite function to save articles or recommendations
• Continuously updating the user’s Health index by suggesting new questionnaires. This makes sure answers are always current and accurately reflect the user’s health
• News function so that employers can update their employees on current, health related events at the company
• The questionnaires trigger personalized recommendations for the user based on their answers in story format.
• App Dashboard with an overview of health domains, recommendations, to-do list and a health score based on the users’ responses to a questionnaire about their current health status.

Dashboard

• Overview of company health broken down into the four health domains
• Deep dive into the domain “Health at Work” showing a question by question breakdown of the answers in the form of a sort of “heat map” to visually display where the company needs to take action to improve the health of their employees
• App usage stats (age and gender distribution of different things including: average number of recommendations seen, average number of filled in questionnaires etc).
• New features to add company wide news that gets played out to app users from that company allowing managers to communicate with employees about health related updates


We listened and addressed every user feedback and need, so that even the company was positively surprised by the adoption of the tool
.

The tool is seen as an innovative solution that is unique on the market due to the personalization and user centric approach.

The app received positive feedback and adoption, and our client’s partner relationship received a big boost based on the reception. Our customer is quite happy and we’re constantly planning new, exciting features.

Our customer is quite happy at the moment and we planned the roadmap for the next month with new exciting features.